How To Market Yourself As A Freelance Copywriter: Advice From An Expert

Marketing yourself as a freelance copywriter is not one of the toughest challenges that you will need to overcome as a writer. One of the challenges you need to overcome is getting a good client that will see and appreciate you work for what it is. There are a lot of writers out there who often worry about how they are going to market their skills as writers. This is a challenge that you need not worry about because today there are lots of simple ways to get around this.

Use the internet to your advantage

The internet has made a lot of things easier, and certainly it has made it easier for people to reach out to one another and share information. Since you are trying to start off as a freelance copywriter, you need to put yourself on the global map by advertising your skills online. Most of the clients these days do not care about your name or where you are coming from, they care more about what you can deliver. Therefore come up with a strong portfolio and make sure that you can share it as much as you can with the right people.

Social media

The power of social media is another tool that you need to use to the best of your knowledge. There are a lot of sites and networks out there that you can use to help you get an edge over all the others. You need to learn where to set your marketing pitch and where to take things slow.

In as much as you are trying to market yourself, it is also important for you to make sure that you do not appear to be a spammer in the process. Spamming will only make quality clients run away from you instead of coming towards you with work.


You need a good portfolio of your work. You need to have quality samples ready whenever they are required. You cannot do without some of these things, and the more you pretend and ignore them, the harder things will be for you.

A portfolio is what most clients ask for these days. Once they go through your portfolio, they will be able to determine whether or not they need your skills or if they can shortlist you for some of their projects in the future.

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